Evolution of Color Psychology
Color psychology has made great developments over the course of history, from philosophical musings to the more scientifically-based study we know today. A transition has been made from the early reflection of how color is perceived to the current well-researched studies of how color can affect consumers and their behavior. Color psychology first originated as the musings of an old German artist, poet, and politician Johann Wolfgang von Goethe. In 1810, he published The Theory of Colour , an exploration on the nature, function, and structure of color. Goethe explored societal views of color and their effect on people. He examined how the primary colors, red, yellow, and blue, could be mixed and what their different outcomes meant. Here are a few examples of his rather cryptic descriptions: Yellow “When a yellow colour is communicated to dull and coarse surfaces such as common cloth, felt, or the like, on which it does not appear with full energy, ...
